It has been nearly three years since The Moral Landscape was first published in English, and in that time it has been attacked by readers and nonreaders alike. Many seem to have judged from the resulting cacophony that the book’s central thesis was easily refuted. However, I have yet to encounter a substantial criticism that I feel was not adequately answered in the book itself (and in subsequent talks).
So I would like to issue a public challenge. Anyone who believes that my case for a scientific understanding of morality is mistaken is invited to prove it in under 1,000 words. (You must address the central argument of the book—not peripheral issues.) The best response will be published on this website, and its author will receive $2,000. If any essay actually persuades me, however, its author will receive $20,000,* and I will publicly recant my view.
Submissions will be accepted here the week of February 2-9, 2014.
*Note 9/1/13: The original prize was $1,000 for the winning essay and $10,000 for changing my view, but a generous reader has made a matching pledge.