Ute beauty: $1.5m to promote Jesus
CHRISTIAN churches are getting ready to launch Australia’s biggest cross-denominational media campaign, featuring the ultimate pin-up boy: Jesus Christ.
Bible Society chief executive Daniel Willis said a seven-week campaign in NSW would be a non-traditional approach for Christian churches, which he said had never used the media well.
‘‘Research showed us that people were not really happy about the church,’’ he said. ‘‘When we started this research in 2003, all the problems that were associated with the church were being raised, and there was a lot of bad press. The church was anathema but Jesus was fine.’‘
The $1.5 million ‘‘Jesus. All About Life’’ campaign will kick off with a viral internet component next month, before moving on to prime-time TV and billboard advertising running until the end of October. Although privately funded, it has the support of a range of denominations, including the Catholic Church, NSW Christian Brethren and Hillsong.
Mr Willis said the campaign would not shy away from the reality that some people had had negative experiences with Christian churches, but Jesus - who had stood up to religious leaders and those using the church for financial gain - ‘‘stands up to scrutiny’‘. ‘‘We acknowledge that some people have been dealt a rough deal by the church but Jesus, when he was here and was talking to people, he cut through all that as well,’’ he said.
Increased church attendance would be one of the markers of success, he said. Although 12.7 million Australians identified themselves as Christian in the last census, only 8 per cent attended services regularly.
Faced with a similar image problem, the Church of England in Britain has rebranded its churches as friendly places.
The church has published a book, Everybody Welcome, advising the clergy to consider that some parishioners have ‘‘special needs’‘, such as the bald, short people, the colour-blind - and readers of tabloid newspapers.
‘‘Some pew spaces are inadequate for what is known in church circles as ‘the wider community,’‘’ it read.
http://www.smh.com.au/national/ute-beau ... -euec.html
$1.5m to “flog” Jesus. It did not cost the Romans that.
Why is that money not being spent on the POOR, the SICK and the HOMELESS.