Brand Faith
Caspar Melville
Imagine one of the hot young up-and-comers of the Tory party - George Osbourne perhaps - announcing in his speech to the Conservative party conference that if they wanted to address their perception problems with the voters the best way forward would be to drop the word “conservative” entirely, because it sends all the wrong signals. Don’t worry, he assures the stricken party activists, all we’d have to do is change a few letter heads and business cards.
