Ive heard they are like a “persuasion” cult? What are your thoughts?
Liberation Unleashed is about the illusory nature of the self. It’s not a cult. See Sam’s discussion of the illusion of self here:
Those people are attached to the no-self idea, but this is only the first step and some I think take it as the least step but they can help you realize and gain insight into no self.
Anatta is first step in terms of sravaka realization.
Looking at the actual networking members of Liberation Unleashed, it looks like the teachers are independent or iconclastic type teachers, mostly freely roaming without a set group behind them. (So it appears anyway.) They are mostly in the so called “neo-Advaita” and “radical Dzogchen” movements, operating outside of formal and traditional lineages: