Farmers Insurance “Preston” ad

 
 
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SkepticX
Total Posts:  3255
Joined  24-12-2004
 
 
 
16 August 2009 14:50
 

Does this TV ad seem on the odd side to yous? I don’t mean just the “grace of God” comment, but the whole monologue by Mrs. Preston.

 
 
 
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GAD
Total Posts:  1044
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18 August 2009 22:03
 

Your kid could die horribly, let us help…..... That was really tacky.

 
 
 
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Skipshot
Total Posts:  1589
Joined  20-10-2006
 
 
 
18 August 2009 22:34
 

Life insurance is a sensitive subject because it forces one to deal with one’s mortality.  I thought the ad had the right message but poor execution, because I got the feeling that the widow is cool with her husband’s death because thanks to the insurance pay out she’s set.  Sure, that’s how life insurance works, but there’s a better example in saying, “What will happen to you and the kids if your primary source of income is cut off?”

 
 
goodgraydrab
 
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goodgraydrab
Total Posts:  1891
Joined  19-12-2007
 
 
 
20 August 2009 09:24
 

The ad is unusual in that most life insurance ads are from the pre-expiration perspective in preparation for death. This is from the post-expiration perspective of what happened after death. Also, it is unambiguously directed to the Christian market (see longer 7 min version). They should have depicted the deceased looking down from heaven.

 
 
 
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SkepticX
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20 August 2009 10:12
 

Thanks for mentioning that version, man.

Here’s the link to the extended hot mix dance version:
http://www.youtube.com/watch?v=NgeCEomFcY4&feature=PlayList&p=9E39632D4D19CA59&index=4

I just find the whole straightforward angle unusually ... real, I guess, compared to what we normally see aimed at such a mass market, and it seems they could have used some portion of her emotionally demonstrative segment in the shorter one—its absence is striking to me.

So ... yeah. Sad story, unusually honest(?) ad.